How to Attract Visitors and Make Them Stay on Your
Website
by Mary Invernizzi
Do you have a beautiful website, yet not enough
visitors? Are they coming and leaving your website within 10 seconds?
For example, when was the last time you reviewed the content of your
website? I will give you 6 Proven Internet Marketing Tips to bring
your website alive. I assume it’s your goal, right? Once you
implement these 6 steps you will see traffic increase and more sales.
Tip 1
Review your sales copy (usually, your main page).
Are you talking to your targeted visitors through
your website? Say what? What do you mean? Reportedly, you have 10
seconds to grasp your visitor’s attention. One costly mistake done
on “beautiful websites” is emphasizing the company’s history and
product features without really “connecting” with the visitor. What is
the result? The visitor leaves the website in less than 10 seconds
because he didn’t see clearly how the company will benefit him/her.
This is a costly mistake because you lose the opportunity to sell to a
targeted visitor. You lost a customer!
The most profitable website is one that states how
its information and products will benefit the visitor and the problem
it could solve. For instance, it is like you visiting a friend and he
talks only about himself and all his accomplishments without really
telling you HOW he can help you. Got it? Good! Take these steps to
review your sales copy:
a. Review your website and see whether the text
attracts your targeted visitors. For instance, use “YOU” and “YOUR”
throughout your website. Ex. I can help you with…
b. Have short paragraphs, up to 5 lines. Highlight
the important benefits your company offers to your visitors. Clearly
state how your company helps solve your visitor’s problem.
c. Offer a Free Newsletter, or a Free Report, or
Free Tips. In this way, you can build up your e-mailing list by
collecting your visitor’s first name, email, and country.
d. Make it a weekly habit to review your website’s
sales copy.
Tip 2
Make sure your website’s buttons are easy to find
so the visitor clicks on exactly what they want to know. Recommended
places to have your buttons are on the top part of the page or at the
top left corner. It must be visible.
Tip 3
Determine the specific actions you want your
visitors to do while they are visiting your website.
a. Buy your products?
b. Read your articles?
c. Subscribe to your newsletter?
d. Sign your guest book?
Knowing your purpose ahead of time is important to
help you determine the context of your website. For example, you can
have different pages leading your visitor to different options. If your
visitor does what you intended them to do, then you will have what is
called a conversion rate. This takes us to our 4rd step.
Tip 4
Calculate your website’s conversion rate, which is
different than your sales conversion rate. Are you wondering how? Ok,
let me tell you how you can do it easily. Go to your traffic log, write
down the amount of traffic per month, and see how many people did what
you were expecting them to do for each page. Remember? Was your
intention for them to buy your products, read your articles, subscribe
to your newsletter, or sign your guest book?
Tip 5
An easier way to get your targeted visitors to
stay on your website is by doing a search engine optimization to make
sure you have the right keywords, description, titles, etc. This will
help you target your specific niche market. For example, if you are
selling nutritional supplements, you will make sure you are targeting
people looking for those products instead of targeting people looking
for school books, or automobiles. It might take some time, but believe
me it is worth it. You can get started now with these simple steps:
a. Add your main keywords in your title and
throughout your sales copy. Use them within contents, not only listing
them.
b. Your best way to attract targeted visitors is
through Overture - Yahoo Search Marketing, a pay-per click service reaching
about 80% of active internet users. You can establish a minimum
budget of $30 monthly ($1.00 daily). Benefit is that you get instant
traffic and if your keywords are within the first 3 positions, you
will appear not only in Yahoo, but also in Google, MSN, Altavista and
leading sites across the Web. For example, most of my targeted
visitors and sales derive from this service. The other benefit is that
your website will rank higher.
c. You can check your traffic ranking in Alexa.
Click here http://www.alexa.com
d. You can download free your Google page ranking
tool. Click here http://www.googlerankings.com
e. You can register in Yahoo Search Marketing
here. Click here.
http://www.anrdoezrs.net/click-1571388-10290004
Tip 6
The most important step, if you are “selling
products or services,” is to make sure you have the products or service
listed with an explanation on how they benefit your visitor.
Make it simple and visible.
a. Add images of your products and how they can
benefit visitors.
b. Add testimonials. Make sure you include their
first name, place of origin, or their websites to add more credibility.
Bottom line, apply the above 6 Proven Internet
Marketing Tips to attract visitors. Remember, do not be afraid to make
changes to your beautiful website to make it profitable. Ask people for
advice, test it, and make necessary changes periodically. Remember that
the main point is that you are talking to your
visitors through your website. Hence, the center of attention is
how YOU can solve THEIR problems. Believe me, they will stay longer
than 10 seconds.
So, what are you waiting for? Go and implement
these 6 Proven Internet Marketing Tips and let me hear from you.
All the best and chers to your profitable internet
business!
Mary Invernizzi
Recommended article: Can I Start A
Profitable Internet Business?
http://www.theinternet4profit.com/internetbusiness.html
Recommended program: We have used this
program and recommend it highly. Click here http://www.marketingtips.com/t.cgi/827487
Mary Invernizzi Showing You How to Use the
Internet 4 Profit: Start and Grow Your Internet Business with Proven
Internet Marketing Strategies to increase sales and attract visitors.
Offers Work at home busines opportunities with easy step-by-step guide,
so you can start your home internet business today.
http://www.theinternet4profit.com
Mary Invernizzi may be contacted at http://www.theinternet4profit.com
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