World Wide Lifestyle Guide Computing

Are you going to design or redesign new website or thinking for it, then first read below given points, which google likes in a website, Google Information for Webmasters. There are more than 80 factors of your website that are taken into consideration when determining the ranking of your website, Following these guidelines will help Google find, index, and rank your site. Basic principles:

1) Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."

2) Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" 3) Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

4) Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. Design and Content Guidelines 1) Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

2) Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

3) Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

4) Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

5) Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

6) Make sure that your TITLE and ALT tags are descriptive and accurate.

7) Check for broken links and correct HTML. 8) If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

9) Keep the links on a given page to a reasonable number (fewer than 100). Specific recommendations Avoid hidden text or hidden links. Don't employ cloaking or sneaky redirects. Don't send automated queries to Google. Don't load pages with irrelevant words. Don't create multiple pages, subdomains, or domains with substantially duplicate content. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. for more details Please visit below given links. http://www.google.com/webmasters/index.html http://www.google.com/webmasters/facts.html http://www.google.com/webmasters/seo.html http://www.google.com/webmasters/bot.html http://www.google.com/webmasters/remove.html

If you want, you can publish these articles on search engine positioning in your newsletter, web site or ebook. You don't need to take my permission for re-publishing these articles, as long as you display the resource box at the end of each article.

Ramdayal Yadav, is Chief SEO in http://www.maharashtradirectory.com/ This is unique Industrial online Business Directoy. For more articles on search engine positioning visit my site http://www.3seo.com/

Ramdayal Yadav may be contacted at http://www.3seo.com/ or ramdayaly@yahoo.com

The Mountain View based company; Google celebrated its seventh birthday on Thursday. With those seven years, Google has made tremendous growth and change, not only to itself, but also to the internet as a whole. With such dynamic recent debuts as the new GoogleTalk Instant Messaging program, the new Google Desktop Search program, and famed programs such as Adwords and Adsense, Google is poised to take over as the predominant force on the internet.

So, the question is asked; what did Google get for its birthday? What present is big enough for the Mountain View based company that has its competition in a tizzy over execs that have flocked to its doors? How does a founding father of the internet sound? That’s right!

On September 8th, Google announced that it was adding the Internet guru Vinton Cerf to its staff as “Chief Internet Evangelist”. Cerf has been hailed as, “one of the great technology leaders of our time,” by Google CEO Eric Schmidt. Vinton, who often goes by Vint, was made popular several decades ago when he helped co-design the TCP/IP protocols that eventually aided in the development of the architecture of the internet.

Cerf brings with him experience like no other. Along with his development with the TCP/IP protocols, he has worked with MCI in technology developments, eventually putting them on the internet map; he spent several years working with the Corporation for National Research Initiatives; he’s a recipient of the coveted A.M. Turing Award, hailed as the Nobel Prize in computing; he’s the Chairman of the Internet Corporation For Assigned Names and Numbers (ICANN); and he’s working on the Interplanetary Network, a project with NASA’s Jet Propulsion Lab to extend the power of the internet to neighboring planets.

Cerf joins Google with the tasks of helping Google build its overall infrastructure and architecture for the next generation. But those tasks are probably just the tip of the iceberg for the famed technologist.

Speaking on his new position at Google, Cerf said, “Google has already made tremendous strides in making access to information on the web a reality for users across the globe, but we're still in the Internet's early innings.”

This announcement is no doubt an excitement for Google. It means bigger things on the horizon. One has to wonder what Google has up its sleeves; only time will tell. And Cerf will be there when it happens.

Author and Creator, The SEO Journal Blog http://seojournal05.blogspot.com

John Wooton may be contacted at or johnpwooton@gmail.com

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn’t search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset – think of it as the foundation to establishing your search engine optimisation strategy. This article aims to highlight the areas a web designer should think about and incorporate into their design for search engine effectiveness:

1. Search Engine Friendly Pages It is important that when you design your website you not only bear in mind what your website requirements are, but also what the requirements are for search engines. Best way to approach this is to remember that search engines don’t really care about how nice or complicated your graphics or flash movies are, or how snazzy your javascript is. Instead search engines look at the code behind your page. Therefore if you want to impress a search engine, then your code needs to be nice and easy to read. Now from this I don’t mean adding ‘comment’ tags and breaking the lines of code up with spaces, but to ensure that the elements the search engine is interested in, i.e. Title tag, Description tag, Keyword tag (these days only some search engines really use the keyword tag), Alt tag, are readable near the beginning of the code. Search Engines don’t like wadding through lines and lines of javascript to get to the core areas that can help you page’s ranking. Therefore careful planning and positioning of your page elements is required.

TIPS: • If you’re using table for laying out your page then make them simple and not too complex. • Avoid using frames. • If you need javascripts for navigation purposes, then use smaller scripts to call up the bulk of the javascript from a different file. • Think twice on how to use graphics – make them relevant to your content and use the Alt tag for all images. • Position the main content of the page before the images, or at least with the images nested between the text.

2. Keywords Having good keywords is one of the most important areas to consider when designing a website/webpage. One of the best tools for this is Wordtracker (www.wordtracker.com), which allows you to identify good competitive keywords for your pages. In general the range of keywords associated to your pages can be very extensive therefore for good concentration and prominence of keywords it is advisable to carefully select the top 10-15 keywords. You can always export the results to Excel and try out other competitive keywords if the ones you selected initially do not produce any noticeable benefits.

TOP TIP: Wordtracker offer a one day subscription to their service from which you can squeeze nearly 2 ½ days worth of use! Here’s how – Sign-up for the service on the evening of Day 1 (the service will be available almost immediately so you can start searching for your competitive keywords straight away). You will also be able to use the service for the whole of Day 2 and strangely for the whole of Day 3! Enough time to get some good keywords for a lot of pages!

3. Content Many search engines look at the main body of the page and identify keywords and phrases that are used within the text.

TIP: Use competitive keywords relevant to the purpose of the page within the main body of the page. Always try and ensure that the keywords are prominent within the text body, i.e. they appear near the beginning of the page, they are defined using the ‘heading’ tag, they are typefaced in bold, or they are used as hyperlinks.

4. Page Title This is arguably one of the most important areas of a page and needs special attention to ensure that a good title is selected. Similar to many other areas of designing a search engine friendly page, the Page Title should also have a good keyword which describes the page content. To keep within the limits of many search engines the number of words for the Title shouldn’t exceed nine.

5. Page Description Another important area to work on for good ranking is the Page Description. This is the text found under the META Description tag and is displayed to users in the search results. Again, it is a good idea to pay attention to the use of good keywords when writing the description, which should be short (not more than 20-25 words) and sells your page before the user has even opened it!

6. Graphics We’ve covered the use of graphics briefly above, emphasising the importance of using an Alt tag containing the relevant keyword(s). Although the use of images can be nice and very appealing to a website, it is also important to bear in mind that they shouldn’t overpower the textual content of your page. As a general rule of thumb it is best to stick to a 70/30 ratio (70 text/30 images).

7. Site Map A Site Map is a fantastic way for search engines to find all your juicy pages on your website. There are many free Site Map tools available on the web that’ll create your site map instantly.

8. Navigation Links Navigation links to other pages on your website should be nice and easy. There are some engines which find it difficult to navigate through to the other pages on your website if the nav bar is too complicated, e.g. complicated pop-ups, use of flash, etc. Therefore if your site does have complicated navigation then it’s always a good idea to implement simple text based hyperlinks to your common pages at the bottom of every page on your website.

Following the basic suggestions above will help lay the foundation to apply further good search engine optimisation advice which will make the difference in your overall search engine ranking. This finer area of SEO is beyond the realm of this document and will require further investment based on individual needs.

Author Arif Hanid

Internet Marketing Manager for Ambleton Computing. Experts in Internet Development and Internet Marketing Strategies.

arif.hanid@ambleton.co.uk www.ambleton.co.uk

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Arif Hanid may be contacted at http://www.laughingdeals.com or arif.hanid@ambleton.co.uk