All Real Estate
Agents are Not Created Equal
by
Rick Hendershot
by
Rick Hendershot, Real Estate
Resources
Important
things to look for in a Real Estate Agent
When
selling your home, one of the most important services your real estate
agent can perform is helping you set the listing price. Most people
approach a sale thinking they have a pretty good idea of what their
home should sell for. But the fact is, until you do some serious
calculations based on current market trends, sale prices in your area,
and what other similar homes have recently sold for, there is no way
you can possibly know what price to set. Your agent will be able to
help you with this process.
Stay
away from agents who promise an unrealistically high price
Good
real estate agents know they cannot always get the price you expect to
get. They know the market dictates your price. Any experienced real
estate professional will tell you that listing your home at an
unrealistically high price is the best way NOT to sell it. Find a
knowledgeable agent who knows your market and is realistic about
setting your price.
Don't
list with an agent who promises he or she can get you an unreasonably
high price for your home. Some agents use a high listing price as a
ploy to get you to list with them. You soon discover that the market
dictates the price. After a few weeks of getting very little traffic at
the high price this agent will come back to you and suggest you lower
the price in order to generate traffic. Unfortunately, you've lost what
is usually the most critical time period in selling a home - the first
few weeks immediately after it is listed.
Don't
list with a part-time agent
Agents
who are full-time professionals have a better feel for the market, have
more connections within the industry, and will generally work harder
for you. Why? Because their livelihood depends entirely on their
ability to successfully and repeatedly close real estate transactions.
Look
for an agent who is aggressive about getting new business
Agents
who don't advertise or who are not actively looking for business are
probably talking to fewer people and doing fewer deals. Agents who are
out in the market looking for new business have their fingers on the
pulse of the market. They know what buyers are looking for, and how
much they are willing to pay. They will also know of people who are
actively looking to buy, and are dealing with more agents who have
buyers too, so they have a better chance of selling your home quickly.
Experience
and productivity are important
As
with most professions, experience pays in real estate. Experienced
agents know the market and the marketing process. They are better at
anticipating the kind of traffic you should expect, and will have
valuable advice on how to expedite your sale. In other words, an
experienced agent who is actively involved in the market has the best
chance of quickly and smoothly helping you to buy or sell your home.
Use
an agent who is part of a larger organization
Agents
who are part of an active, aggressive local office will have access to
"inside" information that could be helpful in your quest to buy or sell
a property. Virtually all agents now have access to MLS listings, but
new listings often take a number of days to get on the MLS system. A
"connected" agent will know about new listings immediately after they
come available.
Be
sure your agent is part of a national network? This is less important
than it used to be because there are fewer and fewer truly independent
agents out there. Most agents in Canada are affiliated with a national
chain, and all have access to MLS listings. Being part of a national
chain is especially important if you're selling in one city and moving
to another. Your selling agent can refer you to a professional,
compatible agent in your destination city - and keep in close contact
with that agent so both your selling and buying efforts are closely
coordinated.
Use
an agent who has your interests at heart
Find
an agent who seems primarily interested in sharing expertise and market
knowledge in an honest and straightforward manner. Be suspicious of
agents who just tell you what you want to hear. Remember that neither
you nor your agent can determine the price of your property. It will be
determined by the market. Your agent just has a better chance of
anticipating what the market price will be.
Don't
deal with and agent who spends a lot of effort trying to market
additional high-priced products and services? The primary service your
agent can offer you is fairly simple: to set a realistic price, and to
represent you in the market place. When it comes to additional services
such as special listings, and other expensive add-ons, ask yourself if
these will attract prospective buyers and help you sell your property
more quickly.
Many
of the same questions, hesitations and strategies connected with
seeking out professional assistance in any field -- whether you're
looking for a doctor, dentist, lawyer or accountant -- come into play
when you're selecting a real estate agent.
It
doesn't matter whether you are buying or selling. And it doesn't matter
whether you respond to an printed advertisement, see an agent's name on
a sign, or are referred by a friend or relative, it is important to
select the right agent. In fact it might be worth meeting with and
discussing your situation with at least two different agents before you
make a final decision. At the very least you should arm yourself with
some clear requirements like the ones above before making your final
decision.
Rick Hendershot is a marketing consultant, writer, and internet
publisher. For more Real Estate articles see Free Real Estate
Articles. Go here to post a Free For Sale By Owner
listing.
Rick Hendershot is a writer and online publisher. He publishes many
websites in subject areas including Real Estate, Marketing, Creative
Services, Health, Golf, and many more.
Rick Hendershot may be
contacted at http://www.small-business-online.com or rh@small-business-online.com
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